ads 2

...... is undertaken by organisations to express values, intentions,

position, or other organisational-based issues

• Theme advertising

• Transformational advertising

• Institutional or corporate advertising

• Advertising

The transmission of the message using particular media is

• Receipt

• Encoding

• Decoding

• Signal

.... consists of three core elements: expertise, motivation and trustworthiness

• Advertising

• Credibility

• Brand

• Knowledge

This relates to the thoughts an individual may have about the overall design and impact of the

ad

• Product message thoughts

• Source-oriented thoughts

• Ad execution thoughts

• None of above

This is the component that is concerned with feelings, sentiments,

moods and emotions about an object

• Affective component

• Cognitive component

• Conative component

• Attitude component

Under the...... , the receiver is seen to lack the ability to process information

and is not likely to engage cognitive processing

• central route

• peripheral route

Which does not include in Information sequence?

• Attention

• Comprehension

• Presentation

• Action

Advertising activities are aimed ultimately at shifting product,

that is, generating sales - It is viewed by which model?

• go to model

• play model

• do model

• talked-about model

Purchase behaviour is based on habit and that advertising can improve knowledge

and reinforce existing attitudes - suggested by ......

• Strong theory of advertising

• Weak theory of advertising

Which is applied "learn-feel-do" model?

• Habit information

• Affective

• Informative

• Self-satisfaction