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University
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40 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
...... is undertaken by organisations to express values, intentions,
position, or other organisational-based issues
Theme advertising
Transformational advertising
Institutional or corporate advertising
Advertising
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The transmission of the message using particular media is
Receipt
Encoding
Decoding
Signal
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
.... consists of three core elements: expertise, motivation and trustworthiness
Advertising
Credibility
Brand
Knowledge
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
This relates to the thoughts an individual may have about the overall design and impact of the
ad
Product message thoughts
Source-oriented thoughts
Ad execution thoughts
None of above
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
This is the component that is concerned with feelings, sentiments,
moods and emotions about an object
Affective component
Cognitive component
Conative component
Attitude component
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Under the...... , the receiver is seen to lack the ability to process information
and is not likely to engage cognitive processing
central route
peripheral route
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which does not include in Information sequence?
Attention
Comprehension
Presentation
Action
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