Unit Three Lesson Nine Government

Means of communication that reach a large audience

• Negative campaigning

• Mass media

• Media bias

• Spin

A measure of the accuracy of an opinion poll

• Opinion poll

• Mass media

• Margin of error

• Public opinion

Real or imagined prejudice that is thought to affect what stories journalists cover and how they report those stories

• Opinion poll

• Spin

• Mass media

• Media bias

Trying to win an advantage in a campaign by emphasizing negative aspects of an opponent or policy

• Political socialization

• Mass media

• Negative campaigning

• Spin

A method of measuring public opinion by asking questions of a random sample of people and using their answers to represent the views of the broader population

• Public opinion

• Spin

• Mass media

• Opinion poll

The process by which people form their political values and attitudes

• Political socialization

• Opinion poll

• Media bias

• Mass media

The sum of many individual opinions, beliefs, or attitudes about a public person or issue

• Mass media

• Margin of error

• Media bias

• Public opinion

Deliberate shading of information about a person or an event in an attempt to influence how it is reported in the media

• Mass media

• Spin

• Public opinion

• Negative campaigning

Emphasizing the negative aspects of an opponent or policy; a feature of negative campaigning

• Media bias

• Mudslinging

• Agenda-setting power

• Scientific sampling

Public opinion is shaped by special interest groups, journalists, and

• Politicians

• Non-voting citizens

• Entertainment programs on television.

• Foreign governments