PURCOM PHYSICAL BOOK

Ability to create opinion with factual supporting evidence is rational. It involves visualizing the message, analyzing the message, and logically assessing the meaning of the message

• Critical Viewing

• Critical Thinking

• Critical Listening

• Critical Reading

The message should be neutral and unbiased.

• To Inform

• To educate

• Both

Changing the mindset of the audience. You should be direct to the point.

• To entertain

• To inform or to educate

• To persuade

Your message should give an audience an enjoyable and relaxing feeling.

• To entertain

• To persuade

own most media we consume

• Government

• Individuals

• Media Conglomerates

state-owned media

• Individual

• Government

• Critical Thingking

refer to independent media

• Individual

• Government

• Media

allows you for being an imaginative one, connecting ideas to your mind

• C. Reading

• C. Thinking

• C. Viewing

Identify your limits on vocabulary, understanding important ideas presented, connecting ideas to form a logical conclusions, etc.

• metacognition

• monitor comprehession

• reading comprehenssion

• reading

entails comprehension, interpretation, and evaluation of the information presented by television, film,, and other visual media.

• C. Thinking

• C. Listening

• C. Critical Viewing