PSU MKT 364 L4

In a new ad campaign, the ojective  of Samsung is to switch brand. Which of the following methods should be used?

• A. Comparison ads              

• B. Image ads            

• C. Repetition ads     

• D. Transformational ads

Which advertising research is used to judge or evaluate advertisement and/or promotional text, finished or unfinished?

• A. developmental research                        

• B. copy research

• C. results oriented research                       

• D. all of above

You have been placed in charge of all advertising for a product that has different appeals in different cultures around the world. You will most likely engage in:

• A. IBP campaign                           

• B. national campaign                      

• C. international campaign              

• D. global campaign

Developing and placing advertisements with a common theme and presentation in all markets around the world where the firm's brands are sold

• A. local ad                

• B. national ad                                   

• C. international ad              

• D. global ad

The reasearch is used to screen the advertising ideas.

• A. developmental research                        

• B. copy research

• C. results oriented research                       

• D. all of above

A type of pretest message research that tries to identify specific thoughts that may be generated by an advertisement

• A. recall test                                     

• B.Thought listing test

• C. knowledge test                            

• D. concept test

A method of obtaining customer feedback that measures target markets' feelings and opinions about a company's product, as well as that of the competing brand?

• A. communication test                               

• B. story construction

• C. resonance test                             

• D. recognition tests

A secondary source with various sites that supply information on topics including population trends, housing trends, transportation, consumer spending, and recreational activities in the US

• A. Government                    

• B. internal data                    

• C. Comercial            

• D. Internet