FOMO Marketing

What is FOMO stands for?

• Fear Out Missing Of

• Find Out Missed Out

• Femur Of Man's Oat

• Fear Of Missing Out

FOMO Marketing is to create anxiety surrounding missed opportunities so that consumer______?

• simply purchase without thinking

• perform impulse purchase

• do not want to purchase

• waste money buying

After experiencing FOMO, ____of millennial consumers said they make a reactive purchase.

• 60%

• 63%

• 66%

• 69%

There are 2 steps to create FOMO, 1 is _____, 2 is ______.

• factors of scarcity; factors of desirability

• factors of durability; factors of scary

• factors of desirability; factors of structuring

• factors of desirability; factors of scarcity

Which condition below IS for creating scarcity?

• Limits of time

• Limits on stock count

• Limits on freebies

• Limits on promo/offer

• Limits of relationship

What are the examples of keywords to create FOMO?

• Now

• Harry Porter

• Last Chance

• Don't miss out

• Today only

Which pitch below is NOT a good FOMO pitch?

• I will share with you about the special solution on remarketing, if you are able to complete the 1st campaign within this week.

• I will share with you about the TTS promotion tips and tricks, if you are able to complete product listing update by 3 days.

• I will share with you where to get reporting insight, if you are able to complete the 1st campaign within this week.

• If you don't run ads today, I will not call you again.

Are FOMO pitches towards ADVERTISER and advertiser's POTENTIAL BUYER the same?

• Totally Different

• Same

• Same Method, different context

• Same Context, different method