Revision2 T1 Grade10

Faisal’s business sells flour to bakeries and food factories.

 

What type of market is Faisal’s business a part of?

 

• Industrial market

• Stock market

• Consumer market

• Media market

Which one of the following is an example of demographic segmentation?

• Small cars in big cities

   

• Shoes for children aged 2-5 years

• Heaters for cold weather

People use apps on their smartphones to order food. They drive to physical shops less and less.

 

What type of market change is this an example of?

• Taste and fashion change

• Technologies change

• Salaries change

• Populations change

Khalid wants to start a Mexican food restaurant in Dubai. He did market research to find out about other restaurants in Dubai that also sell Mexican food.

 

Which benefit of market research is this an example of?

• Building customer profiles

• Identify market gaps

• Finding out about competitors

• Predicting market changes

Which primary research method is used when a business brings together a group of consumers to discuss elements of a product?

• Focus group

• Observation

• Questionnaire

• Interview

What is market research?

•  

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  The process of setting an appropriate price that meets the needs of customers.

• The process of collecting information about customers, competition and the market.

Louis Vuitton handbags sell for Dh7,000.

 

What is the Unique Selling Proposition of Louis Vuitton handbags?

• Low quality and cost-effective

• Healthy and organic

• High quality and luxury

• Technology

Snickers bars often have different ingredients added.

 

Which characteristic of a successful product is this an example of?

• The product should have a special design to make it different to other products.

• A product can be changed to include new features

• It must be possible to make a profit.

Which part of product design describes how the product works and what it does?

• Slogan

• Cost-effectiveness

• function

A business can calculate Price Elasticity of Demand to help them make pricing decisions.

 

What happens when demand is elastic?

• An increase in price will mean a decrease in revenue.

• An increase in price will mean an increase in revenue.