Sports and rec careers

Marketing is performed with the intention to meet the needs and wants of ______

• Brands

• Customers

• Businesses

• Hotels

Marketing helps companies gain a _______

• Competitive advantage

• New customers

• More business

• New employees

Which one of these are NOT in the marketing mix?

• Price

• Problems

• Product

• Place

The marketing mix relates directly to a company's _____

• Business Tactics

• Customers

• Ethics

• Target Market

A sports training event would include:

• An eating competition

• A dance recital

• A football camp

• A basketball game

Which one is an example of a sports information source

• Sports Illistrated

• ESPN

• Bleacher Report

• All of em

The movement of a professional sports team to a new city is an example of which of the following?

• Marketing of the sport (promotion)

• Marketing through the use of sport (place)

• Marketing through the use of sport (promotion)

• Marketing of the sport (place)

Which category of sports products is considered an intangible sports service?

• Sports training

• Sporting events

• Sporting goods

• Sports information

Which of the following is the term used to describe statements of approval concerning a product made by an individual on behalf of the producer?

• Endorsement

• Sponsorship

• Royalty

• Publicity

Nike makes official NBA® jerseys. In this case, Nike is the __________, and the NBA® is the __________.

• Licensee; Licensor

• Marketer; Target market

• Target market; Marketer

• Licensor; Licensee