Design 1, 2, 3 Vocabulary

Provides alignment and organization and divides the pages vertically.

• column grid

• contrast

• dominance

• eyeflow

Tags

CCSS.W.9-10.2

CCSS.W.9-10.2A

The variety that creates a dynamic design and sparks visual interest to keep the presentation lively and engaging.  

• contrast

• dominance

• eyeflow

• content module

Tags

CCSS.SL.9-10.5

Achieved by making a content element significantly larger calling attention to itself and becoming the focal point.

• contrast

• dominance

• eyeflow

• column grid

The goal is to keep the reader moving from element to element.

• reader entry point

• eyeflow

• unplanned space

• white space

Tags

CCSS.W.9-10.2

CCSS.SL.9-10.4

CCSS.W.9-10.2A

CCSS.W.9-10.2C

A framework of vertical or horizontal columns used for organizing and aligning content. 

• hierarchy

• eyeline

• content module

• grid

Tags

CCSS.W.9-10.2

CCSS.SL.9-10.4

Photographs can cross through this area if care is taken so faces or the center of interest does not land in the binding area. 

• margin

• bleed line

• gutter

• column grid

A design technique that creates order and indicates importance through size and placement.

• column grid

• eyeline

• contrast

• hierarchy

Establish boundaries for content; they provide a border of white space along all edges of the spread. 

• grid

• margins

• guidelines

• bleed line

A unit of measurement in graphic design equal to one-sixth of an inch.

• pica

• point

• inch

• square

Increment used to insure precise design measurement. (1/72)

• pica

• point

• inch

• meter