Quizzy

Which of these is the definition of "product"

• A physical, tangible offering, capable of being delivered to a customer
• A good offered to the market for exchang
• A good, service or idea offered to the market for exchange

Câu nào sau đây đúng về thuộc tính sản phẩm?

• Thuộc tính hữu hình quan trọng hơn thuộc tính vô hình
• Thuộc tính vô hình quan trọng hơn thuộc tính hữu hình
• Cả thuộc tính hữu hình và thuộc tính vô hình đều quan trọng
• Cả thuộc tính hữu hình và thuộc tính vô hình đều không quan trọng

A clothing company manufactures a range of underwear, singlets, socks and t-shirt for both men and women. This range is

• Product capacity
• Product mix
• Product line
• Product item

A collection of symbols e.g: name, logo, slogna & design intenđe to create an image in the customer's mind

• Brand
• Brand image
• Brand name
• Trade mark

Many American car buyers perceive Korean cars as

• durable
• reliable
• cheap
• of high quality

As products apprch the decline phase of PLC, which of the following will not help possibly enjoy a new phase of growth

• Product upgrade
• Product deletion
• Product repositioning
• Line extensions

What are two primary reasons that a company will adapt a product for a foreign market

• To market to specific needs of the local customers & comply with local laws
• to appeare local goverments and to sell products
• to develop effective ađvertising and to sell products
• to sell products and open new facilities in the foreign country

example of tangible modification

• changing the brand name
• size
• manner of advertising
• type of distribution networks