Demographics & Benchmarks

Who is the target audience?

• Someone who wants to sell you products

• Someone who wants to buy your product or service

• Someone who is the focus of the attention

During your initial meeting with a client it is important to identify who the audience is

• Demographics

• Benchmarks

• Testing

• Designs

True or False: Demographics such as age, location, religion, income, and ethnicity determine target audience.

• True

• False

What is an example of accessibility?

• Benchmarks

• Subtitles

• Testing

• Designs

What can you use when creating a design geared towards children? (Select 2)

• Bright Colors

• Mature Content

• Simple Language

• Small fonts

It should be your goal to provide this to your client's problem.

• Locations

• Solutions

• Antidotes

The initial client meeting where goals and objectives and target audience are discussed is called

• Target Audience

• Planning

• Testing

• Building

The third phase where project tasks are completed and assembled is known as the phase_

• Target Audience

• Planning

• Building

• Testing

This phase is where the project is presented to the client for sign off

• Target Audience

• Benchmarks

• Building

• Testing

When the product goes live it is known as the phase

• Publishing

• Testing

• Building

• Planning