E12- Unit 4- Reading

When was the term 'mass media' coined?

• Renaissance in Italy

• Middle Ages in Europe

• Industrial Revolution in England

• Ancient China

What is the most important role of mass media?

• Entertainment

• Providing information and news

• Advertising products

• Promoting political agendas

Which form of mass media emerged as a new and unique media channel in the early 21st century?

• Television

• Radio

• Print media

• Mobile phone

What is the most popular means of receiving information and interacting with people in the Digital Media Age?

• Television

• Newspapers

• Internet and mobile communication

• Radio

What impact did books have on society?

• Connecting people

• Educating people

• Entertainment

• Recording daily events

What was the first visual medium before the advent of television?

• Radio

• Internet

• Cinema

• Magazines

What do new digital media forms allow people to do?

• Connect with each other, collaborate and share information

• Watch movies and TV shows

• Read newspapers and books

• Listen to radio programs

What is the role of most print and broadcast media on the web?

• Selling products

• Providing entertainment

• Linking to specific websites

• Promoting political agendas