Target Market Review-Period 1

What is the first step in understanding the best customers for your business?

• Making an educated guess about the best customers

• Identifying the functional, social, and emotional reasons that make customers buy

• Creating a chart or spreadsheet of top customers using a CRM system

• Ranking previous customers in order from most profitable down to least profitable

What is the cardinal sin in marketing that businesses should avoid?

• Targeting and serving everyone

• Focusing on a specific audience

• Segmenting the market into different groups

• Creating a unique competitive advantage

What is the Jobs To Be Done Framework used for?

• Ranking previous customers in order from most profitable down to least profitable

• Creating a chart or spreadsheet of top customers using a CRM system

• Identifying the functional, social, and emotional aspects of a product or service

• Understanding the pains and gains of potential customers

What is the purpose of identifying the pains of potential customers?

• To address objections and provide solutions before customers voice them

• To understand the functional, social, and emotional aspects of a product or service

• To create a unique competitive advantage

• To segment the market into different groups

What is the most important element of a customer's purchase decision?

• Rationalized and justified logic behind the purchase

• Emotional triggers and how the purchase makes them feel

• Social aspects associated with the purchase

• Functional benefits of the product or service

What should businesses do to avoid coming off as bland and boring?

• Create a unique competitive advantage

• Focus on a specific audience and concentrate on their pain points

• Segment the market into different groups and target them separately

• Target multiple different target markets simultaneously

What is the purpose of asking customers about their goals and desires?

• To understand the functional, social, and emotional aspects of a product or service

• To address objections and provide solutions before customers voice them

• To figure out how their lives will be better after doing business with the company

• To segment the market into different groups

What is the key to creating a compelling and effective marketing message?

• Creating a chart or spreadsheet of top customers using a CRM system

• Ranking previous customers in order from most profitable down to least profitable

• Matching customer pain or problem with how the offer solves it

• Understanding the functional, social, and emotional aspects of a product or service

What should businesses do if different people within the same audience have diverse goals or priorities?

• Segment the market into different groups and target them separately

• Focus and concentrate on the area where they can make the biggest impact

• Target multiple different target markets simultaneously

• Create a unique competitive advantage

What is the best way to communicate a compelling marketing message?

• Ask previous customers about their life after doing business with the company

• Use the Jobs To Be Done Framework to understand customer needs

• Create a unique competitive advantage

• Watch a video on a beginner's guide to copywriting