Sports Sponsorship and Licensing Quiz

What is the definition of sponsorship?

• A company providing financial support to sports teams

• A company promoting its brand to a wide audience of sports fans

• A company collaborating with individuals or events for promotional opportunities

• A company attempting to associate itself with a sponsored event without official affiliation

What is the purpose of brand association and image enhancement through sports sponsorship?

• To enhance the fan experience and improve facilities

• To improve a brand's reputation and credibility among consumers

• To engage with the target audience in a relevant way

• To provide financial support to sports teams and athletes

What are activation opportunities in sports sponsorship?

• In-stadium signage and branded merchandise

• Improvement of facilities and fan giveaways

• Product placement and social media campaigns

• Experiential marketing events and interactions with sponsored athletes

What is ambush marketing?

• A marketing strategy to improve a brand's reputation

• A marketing strategy to provide financial support to sports teams

• A marketing strategy to associate with a sponsored event without official affiliation

• A marketing strategy to engage with the target audience

What is the definition of endorsement?

• The utilization of financial support to sports teams and athletes

• The utilization of individuals to promote products or brands

• The utilization of brand exposure to a wide audience of sports fans

• The utilization of targeted marketing to engage with the target audience

What is the definition of partnership?

• When an individual gives permission to use their ideas or creations

• When a company attempts to associate with a sponsored event without official affiliation

• When two or more groups work together towards a common goal

• When a company provides financial support to sports teams and athletes

What is licensing?

• When two or more groups work together towards a common goal

• When a company attempts to associate with a sponsored event without official affiliation

• When a company provides financial support to sports teams and athletes

• When an individual gives permission to use their ideas or creations

What are licensing fees?

• Payments made to provide financial support to sports teams and athletes

• Payments made to improve facilities and fan giveaways

• Payments made to access a particular idea, product, or intellectual property

• Payments made to engage with the target audience in a relevant way

What is exclusivity?

• Having targeted marketing to engage with the target audience

• Having brand exposure to a wide audience of sports fans

• Having financial support to sports teams and athletes

• Having something limited to a specific group or individual

Who is the licensee in licensing agreements?

• The party that attempts to associate with a sponsored event without official affiliation

• The party that owns the intellectual property

• The party that bears the responsibility for permits and licenses

• The party that provides financial support to sports teams and athletes