Quiz - History of Advertising

1. The earliest and 1st form of advertising/communication was what?

• Word of mouth
• Billboards
• Newspapers

2. In the 1800's who was the main source of information (one of the early ways that people advertised & the first form of advertising/communication)?

• The town crier
• The bell boy
• The butler

3. In 1440 the printing press was invented and it made the 2nd form of advertising/communication possible?

• True
• False

4. With each new form of advertising/communication people advertising were able to reach a large number of people.

• True
• False

5. When MTV was created in 1981 it was important because this was the first time people leveraged (utilized) the power of ________.

• the youth culture
• Red Bull
• the town crier

6. Proctor & Gamble was the first big budget client spent $11,000 to advertise __________ .

• Soap
• Shoes
• Cereal

7. Which company had the first registered trademark.

• Coca-Cola

• Ford

• Apple

• Google

8. In advertising today (during the 5th form of advertising) people use __________ to try and make their advertisements more effective.

• social media

• conventions
• trade shows

9. By 1954, which television broadcasting company was the largest advertising medium in the world?

• CBS
• Food Network
• FOX
• HBO

10. In 1971, Congress banned cigarette advertising via broadcast media (commercials).

• True
• False