Revision MCQ MKT1314

Benefits of satisfying customers include…

• Repeat purchases, less price sensitive and talk positively to their friends.

• Repeat purchases, price sensitive and talk positively to their friends.

• Repeat purchases, satisfy the needs and wants, pay more income tax.

• One-time purchase, price insensitive and talk positively to their friends.

Which of the following is NOT the element in marketing management?

• Analyzing.

• Planning

• Implementing.

• Fixing.

Which of the following is CORRECT about quality?  

• Companies define quality in term of shape

• Quality can be clarified that “accompany with defect”.

• The concepts of “total quality management “is in a way “total customer satisfaction.”

• Quality starts with customer need and end with customer dissatisfaction.

The marketing concept refers to ______________.  

• Holds that achieving organizational goals (making profit) depends on understanding the needs and wants of target markets.

• Holds that customer do not buy enough products if there are not large-scale selling and promotion effort.

• Holds that consumer will favor products that are available and highly affordable.

• Holds that consumers favor products that offer the most quality, performance and innovative features.

Which of the following is INCORRECT about company objectives and goals?

• Increase community outreach

• Increase percentage of sales made with new products or product features

• Maintain or increase debt

•   Grow shareholder value

BCG matrix refers to_________________.

• A framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential.

• process of collecting and analyzing information regarding customer needs and buying habits.

•   A framework to develop standards for production of goods with respect to shape, design, color and other characteristics.

•     Focus more on the specific products and customers.

There are ________ stages in family life-cycle.

• 4

• 5

• 6

• 7

The following are the cons of the line and staff organization EXCEPT.  

• Lack of understanding can takes place

• Two commanding authorities are working at the same time.

•   Create confusion among the worker

• Provide expert advice from specialist.

SMART goals stand for______________.

• Special, Maintainable, Attainable, Realistic and Timely.

• Specific, Measurable, Attainable, Realistic and Timely.

• Specific, Measurable, Attainable, Reliable and Timely.

• Specific, Measurable, Attainable, Realistic and True

Which of the following is NOT the importance of marketing in global economy?  

• Marketing costs consume a sizable portion of buyers’ money

•    Marketing is used in nonprofit organizations

•     Marketing is important to business and the economy

•      Marketing knowledge reduces consumer awareness