S&E Marketing Unit 3

Content Marketing

• Internet advertising model used to drive traffic to websites

• Form of marketing focused on creating, publishing, and distributing content for an online audience

• Process of earning commission by promoting other people's products

Digital Marketing

• the component of marketing that uses internet and online based digital technologies to promote products and services

• the process of earning a commission by promoting other people's products

• the process of gaining traffic, views, recognition, or attention through social media sites

Affiliate Marketing

• a form of marketing focused on creating content for a target audience

• the process of earning commission by promoting another person or company's product

• the strategic promotion of a website to drive relevant traffic to the website

Website Marketing

• defined as the multiple ways of communication connected through the world wide web

• the process of gaining traffic, views, recognition, or attention through the use of social media sites

• the strategic promotion of a website to drive relevant traffic to that site

Digital Channels

• can be defined as the multiple ways of communication that are connected through the world wide web

• a plan that helps your business achieve specific digital goals through carefully selected online marketing channels

• the process of earning commission by promoting another person or company's product

Digital Marketing Strategy

• the process of gaining traffic, views, recognition, or attention through social media sites

• the strategic promotion of a website to drive relevant traffic to the site

• a plan that helps your business achieve specific digital goals through carefully selected online marketing channels

Social Media Marketing

• the strategic promotion of a website to drive relevant traffic to that site

• the process of gaining traffic, views, recognition, or attention through social media sites

• the process of maximizing visitors to a particular website by ensuring the site appears high on the results returned by a search engine

T/F - Most purchasing decisions begin online. This allows you to create awareness and engagement before and after the sale for the customers and fans.

• True

• False

T/F - Digital marketing is crucial to small business and helping them compete with larger corporations.

• True

• False

T/F - Consumers often rely on video marketing to help them make decisions, see reviews, or learn about products

• True

• False