BRAND AND REPUTATION

Reputation is

• Building Credibility

• Company Strategy to win market

• Branding Oneself

• Same As Brand

Brand and reputation are two different things. Reputation is

• The way you present yourself to the world

• The entirety of the public’s opinion about a company’s corporate actions

• How you want the world to see you

• Something that can be created by smart advertising campaign

A brand is

• the way you position yourself in the market

• strong always and never fails

• the way people perceive you

• easy to build

Brand & Reputation are not___________.

• tightly linked

• shaped by communication.

• Antonyms

• Synonyms

__________  is beyond an organization's control .

• Brand

• Trust

• Reputation

• Cost

Brand has attributes such as Value , Variety , Customer Experience & ________

• Quality

• Misunderstanding

• Inconsistency

• Irritability

__________ is the most important thing in customer's mind when deciding on a financial product.

• Price

• Promotion Quality

• Packaging

• Trust

Easiest Way to generate new business is through __________

• Referrals

• Cold Calling

• Leaflet Marketing

• E Brochures

What type of selling do we normally do in banking ???

• Consultative

• Push

• Pull

• Cross

Reputation is Image + Identity + ________

• Soul

• Sense

• Character of Business

• Idea