Marketing Quiz

From a marketing point of view, a(n) ______ is a group of customers who share common wants and needs.

• A)audience

• B)demographic

• C)market

• D)target

The process of getting goods and services to customers is called ______ .

• A)channeling

• B)distribution

• C)handling

• D)shipping

Getting the money that is necessary for setting up and running a business is called ______ .

• A)financing

• B)marketing

• C)operating

• D)pricing

Deciding how much to charge for a product or service so that a business can make a profit is called ______ .

• A)costing

• B)pricing

• C)profiteering

• D)marketing

When talking about the functions of marketing, any effort to inform, persuade, or remind potential customers about a business’s products or services is part of the ______ function.

• A)advertising

• B)communication

• C)distribution

• D)promotion

Companies use relationship marketing to build and maintain relationships with their ______ .

• A)customers

• B)employees

• C)suppliers

• D)vendors

There are ______ functions of marketing.

• A)three

• B)five

• C)seven

• D)nine

The four Ps associated with the marketing mix are product, ______, price, and promotion.

• A)place

• B)preference

• C)profit

• D)purpose

The ______ point is the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product.

• A)break-even

• B)contact

• C)decision

• D)price

Which department in a large company would most likely be responsible for creating advertising?

• a. distribution

• b. information management

• c. promotion

• d. sales