Track and measure web traffic ,Sell products or services online

Fill in the blank:

Website analytics can tell you _____________. 

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  What time of day your website gets the most traffic

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    How many mentions or likes you get on social media

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    How well your competitor's ad campaigns are doing

• The email addresses of visitors to your landing pages

Analytics can give you immediate valuable information about which type of customers? 

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    Previous and current customers

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    Current and future customers

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  Previous and future customers

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    Offline and online customers

If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? 

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    How long people spend on your 'How To Find Us' page

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  Which day of the week is most popular for bookings

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    Whether your funny Tweet goes viral

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    How many people visiting your site book a room with you

Most web analytics tools can tell you what information about the user?

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    Their contact details, their behaviour and their operating system

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    Their location, type of device they're using and pages visited

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    Their location, type of device they're using and contact details

• Their interests, when they delete their browser cookies and their location

Fill in the blank:

If an ad is not performing well, one effective tactic is to _____________.

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    Try a different search engine

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    Tweak the ad's copy and analyse the results

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  Hire a professional ad agency

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  Delete the ad and try again

Which section of Google Analytics can tell you whether visitors have found your website via social media? 

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    Site search

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    Acquisition

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    Behaviour

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    Search Console

Which type of data relates to a metric that can be represented with a number?

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  Quantitative

• Qualitative

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  Holistic

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  Customer

What makes the data cycle useful? 

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    It helps you make the most of the data collected from marketing activities

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    It helps you evaluate your competition

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  It provides information about what users like about your websit

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  It presents collected data in a visually appealing way

Fill in the blank:

Actionable insights can be described as explaining the ______ of an online marketing campaign. 

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  'Why'

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  'How'

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  'When'

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    'Who'

Which of the following is a benefit of using spreadsheets?

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    Vast quantities of data can be stored, sorted and analysed quickly

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    Data can only be accessed when all users are online

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    Valuable customer and market insights can be delivered quickly

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    Spreadsheets are the only way to collect data and extrapolate results