Global Expansion

What would you like to ask me before we dive into specifics?

• What are the company's goals in going international?

• What country should we enter?

Our long term goal is to have 50% of our revenue come from outside the US in 10 years. In the short term, we need to get a cost effective win to convince the board that international expansion is in the future. Should we go international?

• Yes

• No

Which type of internationalization strategy should we pursue?

• Multi-domestic

• Global Standardization

• Transnational 

• International

Why do you think this is our best option?

• Taste preferences will vary widely across these countries and this way we can adapt the most to local flavors.

• We've never gone international before so this is the lowest risk option for us to try to learn quickly without costing us too much.

If we're going to follow a multi-domestic strategy for Baked Burritos, how should we enter the European market?

• We should establish our own manufacturing and marketing in the country we decide to enter.

• We should find a local partner to invest in a new company with that would carry our brand into Europe.

Answer explanation

A greenfield entry makes the most sense if we want to truly understand the market and adapt to local taste

Go Go Taquitos is our packaged snack brand. Here’s a quick overview of our recent performance. Since we are still in the planning phase, we can think about Go Go Taquitos as completely searate from Baked Burrtos for now. Eventually, we will need to combine our strategiea or choose which product to start with. But for now, let’s ignore baked burritos and just think about Go Go Taquitos entering the European market.

Which type of internationalization strategy should we pursue?

• Multi-domestic

• Global Standardization

• Transnational 

• International

Answer explanation

Global standardization could also work

Why do you think this is the best option?

Which product line makes the most sense to move forward with first?

• Go Go Taquitos

• Baked Burritos

If we're going to follow a global standardization strategy for Go Go Taquitos, how should we enter the European market?

• We should research where we can save costs on production, shipping, or both, and start arranging our supply chain accordingly.

• We should find a local firm with manufacturing experience and look to ally with them to create a new firm for Go Go Taquitos in Europe.