Data 101

What's not PII data?

• Tel No.

• Address

• Cookie

• Name

What's Non-PII data?

• Tag

• ID card

• Pixels

• Device ID

2nd PD is...

• Non-PII

• Partnership

• Adobe/Visa

• PII

What is different from them?

• API

• CDP

• CRM

• DMP

API is...

• Application Programming Intelligent

• Application Programming Interface

• Application Processing Interface

What's software?

• DMP

• CRM

• CDP

• UTM

What are 3 steps of data process?

• Collecting

• Analysis

• Retargeting

• all of answers