Public Relations Quiz

Public Relations Quiz

8th Grade

18 Qs

quiz-placeholder

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Public Relations Quiz

Public Relations Quiz

Assessment

Quiz

Journalism

8th Grade

Practice Problem

Medium

Created by

Savannah Ray

Used 2+ times

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18 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the form of communication which is designed to reach a very large audience?

Broadcast media

Television

Mass media

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A story idea which someone presents to an editor or reporter of a media outlet is called?

Personal Selling

Promotion

Distribution

Pitch

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a component of the promotional mix?

Sales Promotion

Placement

Personal Selling

Advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True/False: Public relations is the act of creating and maintaining a positive image for a person, business, or organization.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advil had an issue with small pieces of plastic being found in their bottles which lead to many people falling ill. When a representative from an organization answers questions to many members of the press during a forum regarding this issue what is this called?

Meeting

Press conference

Interview

Tv show

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The coordinated effort to handle all the effects of unfavorable publicity or another unexpected unfavorable event is called?

Press Conference

Mass Media

Crisis Management

Personal Selling

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the difference between advertising and public relations?

PR is considered free, as opposed to advertising, which is paid for

PR is paid for, as opposed to advertising, which is a free/earned media

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