Sport and Event Marketing Quiz

Sport and Event Marketing Quiz

8th Grade

10 Qs

quiz-placeholder

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Sport and Event Marketing Quiz

Sport and Event Marketing Quiz

Assessment

Quiz

Business

8th Grade

Practice Problem

Easy

Created by

Tyisha Brandon

Used 3+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is sponsorship in sports marketing?

Sponsorship is a form of charity given to sports teams.

Sponsorship is a form of payment made by sports teams to companies for advertising opportunities.

Financial or material support provided by a company or organization to a sports team, event, or athlete in exchange for advertising or promotional opportunities.

Sponsorship is a type of loan provided to sports teams.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Name one benefit of sponsorship in sports marketing.

Enhanced brand reputation

Increased brand visibility

Improved customer loyalty

Financial support

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is branding in event marketing?

Branding in event marketing is the process of designing a logo for an event.

Branding in event marketing is the process of selling tickets for an event.

Branding in event marketing is the process of organizing a venue for an event.

Branding in event marketing is the process of creating and promoting a unique identity for an event or series of events.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is branding important in event marketing?

Branding is only important for large-scale events.

Branding has no impact on event marketing.

Branding is important in event marketing because it helps create a strong and recognizable identity for the event.

Event marketing does not require a strong and recognizable identity.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some promotional strategies used in event marketing?

Print advertising, radio advertising, television advertising, billboard advertising

Direct mail marketing, telemarketing, door-to-door marketing

Social media marketing, email marketing, influencer marketing, content marketing, partnerships

Trade shows, exhibitions, sponsorships

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Give an example of a successful sponsorship in sports marketing.

Nike's sponsorship of Michael Jordan

Adidas' sponsorship of LeBron James

Puma's sponsorship of a little league team

Reebok's sponsorship of a local chess tournament

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can branding help create a memorable event experience?

Branding has no impact on event experience

Branding can be confusing and overwhelming for attendees

Branding can create a cohesive and consistent visual identity that resonates with attendees, evokes emotions, and reinforces the event's message and values, resulting in a more memorable event experience.

Branding only matters for large-scale events

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