Marketing_chapter 3, 4

A company’s macroenvironment consists of all of the following except _____

• 
  demographic forces

• economic forces

• competitive forces

• 
  technological forces

_____ include resellers, marketing service agencies, and financial firms that help a company to promote and sell its offerings to its final customers.

• 
  Intelligence firms

• Marketing intermediaries

• Suppliers

• Advertising agencies

A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics

• 
  marketing environment

• Macroenvironment

• 
  business environment

• Microenvironment

The baby boomer generation is made up of the period _____.

• 1960-1971

• 1980s

• 1946-1964

• 1920-1929

There are three trends in the natural environment that marketers are monitoring. These are _____, _____, and _____.

• the green movement; shortages of raw materials; increased pollution

• shortages of raw materials; increased legislation; increased consumerism

• increased consumerism; increased population; increased ethical expectations

• increased pollution; increased government intervention; shortages of raw materials

The “shop until you drop” mentality of the 1990s has been replaced with a more _____ approach

• “save all you can”

• “splurge regularly”

• “value is key”

• “don’t shop at all”

A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach

• ingenuous

• proactive

• peaceful

• 
  reactive

In exercising their corporate social responsibility and building a more positive image, companies are now linking themselves to worthwhile causes. This is referred to as _____

• cause-related marketing

• Engel’s Law

• marketing concept

• marketing mix

Banks, insurance companies, and credit companies that aid in financial transactions are called __________.

• 
  marketing services agencies

• financial intermediaries

• physical distribution firms

• positioning

Which of the following are included in the major forces affecting a company’s macroenvironment?

• cultural, political/legal, economic

• baby boomers, minimum wage rates, product/service

• marketing mix, positioning, price

• marketing concept, goal setting, cultural