Marketing_chapter 7,8

……………………………….. is anything that can be offered to a market that might satisfy a need or a want

• Position

• Product

• Promotion

• None of the above

The distinction between a consumer product and an industrial product is the purpose for which it is bought

• True

• False

A(n)…………………. is a name, term, sign, symbol, or combination of these intended to identify the good or services of one seller or group of sellers and to differentiate them from those of competitors:

• Package

• brand

• Image

• Position

……………………………. Products are those purchased for further processing or for use in conducting a business

• Unsought

• Physical

• Shopping

• Industrial 

The most basic level of a product is called its ………………………….

• Augmented product

• Core benefit

• Position

• Actual product

Two dimensions of product quality are…………………… and …………………..

• Style; design

• Style and value

• Value, features.

• Level, consistency

Types of consumer products include convenience products, shopping products, specialty products, and ………………….. products

• Unique 

• Luxury

• Unsought

• All of the above

Your visit to a doctor’s office is an example of a ………………….

• Pure intangible good

• Pure tangible good

• Unsought product

• Impure tangible good

………………………….products are purchased frequently with little comparison or shopping effort.

• Shopping

• Unsought

• Convenience

• Industrial

Only tangible goods are considered products.

• True

• False