
Marketing_chapter 7,8
Authored by Tegami Dang
Other
University
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
……………………………….. is anything that can be offered to a market that might satisfy a need or a want
Position
Product
Promotion
None of the above
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The distinction between a consumer product and an industrial product is the purpose for which it is bought
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A(n)…………………. is a name, term, sign, symbol, or combination of these intended to identify the good or services of one seller or group of sellers and to differentiate them from those of competitors:
Package
brand
Image
Position
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
……………………………. Products are those purchased for further processing or for use in conducting a business
Unsought
Physical
Shopping
Industrial
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The most basic level of a product is called its ………………………….
Augmented product
Core benefit
Position
Actual product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Two dimensions of product quality are…………………… and …………………..
Style; design
Style and value
Value, features.
Level, consistency
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Types of consumer products include convenience products, shopping products, specialty products, and ………………….. products
Unique
Luxury
Unsought
All of the above
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