Marketing_chapter 7,8

Marketing_chapter 7,8

University

25 Qs

quiz-placeholder

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Marketing_chapter 7,8

Marketing_chapter 7,8

Assessment

Quiz

Other

University

Easy

Created by

Tegami Dang

Used 4+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

……………………………….. is anything that can be offered to a market that might satisfy a need or a want

Position

Product

Promotion

None of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The distinction between a consumer product and an industrial product is the purpose for which it is bought

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n)…………………. is a name, term, sign, symbol, or combination of these intended to identify the good or services of one seller or group of sellers and to differentiate them from those of competitors:

Package

brand

Image

Position

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

……………………………. Products are those purchased for further processing or for use in conducting a business

Unsought

Physical

Shopping

Industrial 

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The most basic level of a product is called its ………………………….

Augmented product

Core benefit

Position

Actual product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Two dimensions of product quality are…………………… and …………………..

Style; design

Style and value

Value, features.

Level, consistency

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Types of consumer products include convenience products, shopping products, specialty products, and ………………….. products

Unique 

Luxury

Unsought

All of the above

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