Swinsearch

Why do Marketing Research?

• Identify problems or opportunities

• Implement Marketing Mix and Identify Target Market

• Analyze Marketing Performance

• All three options!

Identifying symptoms is more important than identifying problems in marketing.

• True

• False

A restaurant has noticed a decline in business and many negative reviews about quality of the food,which one is correct?

• Symptoms: The decline in business, negative reviews online

• Problem: The underlying problem might be the bad quality of the ingredients

• None of them are correct

• Both are correct

📷Research Problem is the problem/ decision that the marketers face

• True

• False

"Do we need to change the Iphone design?"

• This is a Marketing problem

• This is a Research Problem

• None

• I am not sure what is going on!

"Which store should we sell our product? Myer or Kmart"

• This is a Marketing problem

• This is a Research Problem

• None

• I am not sure what is going on!

What is secondary data analysis?

• Using information gathered by yourself

• Using information gathered by someone else for a different purpose

• Conducting a survey and using the results

• A process of gathering information on the population used by governments

Obtaining secondary data is always slower and more costly than gathering primary data.

• True

• False

Someone is studying Chinese markets in Vietnam finds secondary data reported as ‘% people born outside Vietnam'. Data fails to meet

• Do the data apply to the time period of interest?

• Do the data appear in the correct units of measurement?

• Do the data apply to the population of interest?

• Boikot to Barbie´s Movie

A survey is a method of gathering data that is based on communication with all individuals in the target population

• True

• False