Enviromental Marketing (Mix,Target,Tech,Social)

What are the elements of the marketing mix?

• product, price, place, and advertising

• product, price, place, and distribution

• product, price, place, and promotion

• product, price, place, and public

What is environmental scanning in marketing?

• The process of gathering information about the external environment to identify opportunities and threats that may impact the organization's marketing efforts.

• The process of analyzing the competition's marketing strategies.

• The process of gathering information about the internal environment to identify opportunities and threats that may impact the organization's marketing efforts.

• The process of creating a marketing plan for the organization.

How does digital transformation impact marketing?

• Digital transformation has no impact on marketing.

• Digital transformation only impacts marketing in a minor way.

• Digital transformation impacts marketing by changing the way businesses reach and engage with customers.

• Digital transformation makes marketing more expensive and less effective.

What are the social factors that influence marketing?

• Economic factors, technological factors, political factors, and environmental factors.

• Product features, pricing strategies, distribution channels, and promotional activities.

• Demographics, cultural values, social class, reference groups, and social media.

• Personal preferences, individual beliefs, psychological factors, and geographical factors.

Define target market in marketing.

• A target market is a specific group of consumers or businesses that a company aims to reach with its products or services.

• A target market is a group of consumers or businesses that a company is not interested in reaching.

• A target market is a marketing strategy used by companies to increase their market share.

• A target market is the total number of consumers or businesses in a particular industry.

Which element of the marketing mix focuses on product features and benefits?

• Promotion

• Place

• Product

• Price

What is the purpose of environmental scanning in marketing?

• To monitor competitor activities

• To develop marketing strategies

• To analyze customer behavior

• The purpose of environmental scanning in marketing is to identify opportunities and threats in the external environment.

How can technology be used in marketing?

• Technology can be used in marketing through digital advertising, social media marketing, email marketing, SEO, data analytics, CRM systems, and marketing automation tools.

• Technology is not effective in reaching target audiences in marketing.

• Technology can only be used in traditional advertising.

• Technology cannot be used in marketing.

Give examples of social factors that can affect consumer behavior.

• Geographic location, weather, and time of day.

• Reference groups, family, social class, culture, and opinion leaders.

• Income, age, and gender.

• Product quality, price, and promotion.

Why is identifying the target market important in marketing?

• Identifying the target market helps businesses understand their customers and tailor their marketing strategies.

• Identifying the target market is a waste of time and resources.

• Identifying the target market only applies to certain industries.

• Identifying the target market is not important in marketing.