Applied Economics-Nov. 20, 2023

A tool used by most businesses to assess and understand the internal and external forces that may affect the company's future performance.

• Industry Analysis

• PESTLE Analysis

• Porter's Five Forces Model

• SWOT Analysis

These are the areas evaluated using Porter's Five Forces Model EXCEPT for...

• Threats of New Entrant

• Rivalry among Existing Suppliers

• Threats of Substitute Products/Services

• Bargaining Power of Buyers and Suppliers

These are FACTORS in analyzing the industry EXCEPT for...

• target customers

• location of the business

• business leaders in the industry

• competitors' business size and outlook

Market trends, target market's demographic characteristics, political regulations are factors evaluated from what area?

• External forces

• Internal forces

These are the things your company does well...

• Strengths

• Weaknesses

• Opportunites

• Threats

Changing regulatory environment is an example of...

• Strengths

• Weaknesses

• Opportunites

• Threats

These are the things that your competitors do better than you...

• Strengths

• Weaknesses

• Opportunites

• Threats

These are your needs to increase your market share

• Strengths

• Weaknesses

• Opportunites

• Threats

If Starbucks has Php 550,000 gross sales per week and the total sales for Coffee Shop business is Php 2,000,000. What is Starbucks' market share %?

• 25.5%

• 27.5%

• 40.45%

• 50.25%

If Infinitea has Php 150,000 gross sales per week and the total sales for Milk tea Shop business is Php 3,000,000. What is Infinitea's market share %?

• 5.00%

• 7.00%

• 10.00%

• 12.00%