Quiz 2 Marketing Class 10

The span of _______ refers to the number of employees that a manager or supervisor is responsible for.

• hierarchy

• command

• control

• delegation

_____ is the role of management that involves making sure that different departments of a business are working effectively together.

• Controlling

• Commanding

• Organising

• Coordinating

When a manager gives authority to a junior employee to undertake a responsible task, this is called____

• delegation

• co-ordination

• planning

• controlling

A manager who uses the ____ style of leadership will give clear directions to all employees about the work to be done and how it should be performed.

• democratic

• autocratic

• hierarchical

• laissez faire

Preparing a job description is an important part of the____ process.

• production

• recruitment

• disciplinary

• communication

What is the meaning of human resources?

• The people who represents a business

• The best person to do the job

• The people employed to do work in a business

• Supervises employees and sets tasks to be done

Which the followings are roles of marketing?

(The answer can be more than 1)

• Identifying and satisfying customer needs

• Building customer relationships

• Change the market segmentation

• Maintaining customer loyalty

The group of customers a business sells its products or services to is called...

• Loyal customer

• Customer base

• Consumer goods

• Customer goods

Which of the followings is NOT the reason of why some markets become more competitive?

• There are not enough competitors in the market

• Government intervention in markets

• Growth of free trade between countries

• Shift to e-commerce platform and social networks

Which of the followings is NOT the limitation of niche marketing?

• less competition

• possibility to have higher profit might attract other competitors

• economies of scales are unlikely to be achieved

• huge impact from small changes in consumer spending patterns