Five Essential Marketing Trends British Council Quiz

What percentage of Instagram users have bought something when using Pintrest?

• 90%

• 80%

• 70%

• 60%

According to PricewaterhouseCoopers, what percentage of people say that customer experience is an important factor when making a buying decision?

• 63%

• 73%

• 83%

• 93%

What is the main factor that people value in customer experience according to PricewaterhouseCoopers?

• Fast delivery

• Friendly customer service

• Low prices

• High quality products

What does SEO stand for?

• Sales Enhancement Operation

• Site Evaluation Observation

• Search Engine Optimization

• Social Engagement Optimization

According to Forbes, what percentage of consumers prefer watching interactive and visual content to reading traditional information about a product?

• 91%

• 81%

• 89%

• 85%

What is the main benefit of using video content in marketing according to Forbes?

• Lower advertising costs

• Higher customer engagement

• Increased website traffic

• Faster product delivery

What is the main reason for companies to personalise their marketing content?

• To limit customer preferences

• To reduce customer engagement

• To target the right kind of customer

• To increase privacy concerns

What percentage of consumers are happy to share data about their behavior if it means an easier and cheaper shopping experience?

• 90%

• 85%

• 95%

• 80%

What is the main advantage of shopping directly on social media for retailers?

• Increased website traffic

• Faster product delivery

• Easier customer reach

• Lower advertising costs

What is the main reason for companies to focus on individual customers according to the text?

• To reduce customer satisfaction

• To decrease market share

• To stay ahead of the game

• To limit customer preferences