
Marketing Review
Authored by Randi Liberati
Business
9th Grade
Used 2+ times

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25 questions
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1.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is the purpose of Channel Management?
Negotiating with suppliers
Creating new products
Identifying and evaluating competitors
Getting products to the end user
2.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is the definition of Customer Service?
The creation of new products
The promotion of a product or service
The individualized attention provided to customers
The process of researching target markets
3.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What does Marketing-Information Management involve?
Getting rid of poor performing products
Researching a business's target market and customers, its competing products or services and relevant trends within the industry
Directly communicating with customers
Creating strategies and establishing goals
4.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is the purpose of Market Planning?
Creating new products
Informing potential customers about a product
Researching competitors' products
Establishing goals and attracting the target customer
5.
FILL IN THE BLANK QUESTION
3 mins • 1 pt
The amount of money a business chooses to sell their product at is the ________ function.
6.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Research and customer feedback that leads to new or improved products is the _________ function of marketing?
Customer Service
Product/Service Management
Promotion
Selling
7.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Choose the "BEST" definition of Target Market
Any customer who buys your product
All Customers that buy your product
A specific group of customers that are Most likely to buy your product. You spend most of your time and money trying to reach this group.
None of these
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