ENT OBJ 3.00 Test Review

Marketers plan where they need to go and how to get there efficiently in order to measure their success.

• measure their success.

• achieve satisfying connections.

• agree upon a goal.

• lay out their strategies.

A goal can be evaluated to determine its

• advantage.

• benefit.

• progress.

• success.

Which of the following is an important characteristic of marketing tactics:

• The tactics should line up with marketing strategies.

• The tactics should focus on customers.

• The tactics should bring in enough money.

• The tactics should support the marketing mix.

Which of the following questions might marketers ask when they are working on the product element of marketing:

• How much should the product cost?

• What level of quality should be produced?

• What media should be used to promote the product?

• Where should the product be sold?

Balancing value and satisfaction for the customer is part of which element of marketing?

• Place

• Promotion

• Price

• Product

Diana is deciding how much of a product to order and which firms to involve in the process. She is working on the __________ element of the marketing mix.

• price

• promotion

• place

• product

To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions:

• What forms of payment should we accept?

• Where should we make our product available?

• How should we package our product?

• Should we offer a warranty for our product?

Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?

• Product

• Promotion

• Price

• Place

If a marketer changes one marketing mix element, s/he should expect that the __________ will also change.

• goal

• strategy

• product quality

• other elements

Only a small percentage of the market is likely to purchase the product

• Mass marketing

• Segment marketing