Marketing (Term 4- Week 7 Check-in)

Which of the following is NOT an advantage of e-marketing for businesses?

• Targeting specific demographic groups

• Easy to monitor performance

• Increased complexity

• Reach a global audience

Paying to move your business up the Google results page rankings to have better visibility for users searching for your website is known as:

• 2Cost Per Mille

• Search Engine Optimization

• Cost Per Click

• Cost Per Acquisition

Which of the following is not a significant BENEFIT of using influencers within the marketing process?

• Grows marketing databases through email collection

• Develops word of mouth advertising from influencers consumers trust

• Generates marketing content cost-efficiently

• Develops customer engagement through content

Market segmentation is:

• like an orange

• differentiation of advertising campaigns

• the practice of dividing your target market into approachable groups

• division of employees across interest groups

Place in position of most used to least used social media in Australia

• Instagram

• Tumblr

• Linkedin

• Facebook

• TikTok

Which social media site would be best for a business use to target a consumer aged 15-19 residing in a capital city.

• Linkedin

• TikTok

• Facebook

• Pinterest

Definition of a SWOT Analysis

What are the 4ps of the marketing mix

• place, price, product, poetry

• promotion, product, perpendicular, place

• product, price, place, promotion

• price, people, place, pelicans

A gym has fitness-conscious office workers as its target market. What type of market segmentation is this?

• demographic and location

• demographic and behavioural

• psychographic and geographic

• Psychographic and demographic

Which of the following is not a Marketing Strategy

• Market Research

• E-Marketing

• Global Marketing

• Price