L3 Market Audit

What is the goal set for product sales?

• Target market

• Market situation

• Marketing strategy

• Marketing aims

What is a long-term plan for sales?

• Marketing aims

• Marketing strategy

• Marketing plan

• Target market

What is a group of potential customers?

• Target market

• Market situation

• Marketing strategy

• Marketing aims

What is a general plan intended to achieve the marketing aims of a business?

• Marketing strategy

• Market situation

• Marketing mix

• Target market

What is a document that outlines the plan that a company will use to market its products to its customers?

• Market situation

• Marketing strategy

• Marketing plan

• Target market

What is the examination of a business's operations to improve performance?

• Marketing plan

• Marketing strategy

• Marketing audit

• Market situation

What is the process of a product's growth, maturity, and decline over time?

• Product life cycle

• Market growth rate

• Product portfolio

• Market share

What is calculated by taking the product sales over a period and dividing it by the total product sales of the industry?

• Market share

• Product life cycle

• Market growth rate

• Product portfolio

What is the rate at which a market's size is increasing?

• Market share

• Market growth rate

• Product life cycle

• Product portfolio

What is a model that helps businesses analyse their portfolio of products and brands?

• Market share

• Product life cycle

• Boston Matrix

• Market growth rate