Market & Marketing Mix Intro Quiz

_______ is a process used by businesses to advertise and sell products to consumers made up of 4Ps.

• Marketing

• Marketing Mix

• Manufacturing

• None of the Above

The 4P that deals how firms get the word out about the products they sell.

• PRICE

• PROMOTION

• PRODUCT

• PLACE

This is a situation where firms are not receiving sales because there is no existing product or service customers want of need.

(a)  

Marketing deals with more than advertisment of business products.

• TRUE

• FALSE

The 4P that deals with how goods and service costs are determined.

• PRICE

• PROMOTION

• PRODUCT

• PLACE

There is no difference between a good and a service. Their both products sold by the firm so there exactly the same thing.

• TRUE

• FALSE

The process businesses undertake to research, test, create, promote and sell products.

(a)  

The 4P that deals with where products are sold by the business.

• PRODUCE

• PRICE

• PLACE

• PROMISE

How long has th concept of marketing existed?

• Has always existed

• Has been around for a few hundred years

• Has been happening for over a thousand years

• It just came into play recently

The 4P that deals with what goods and services ar sold.

• PRICE

• PROMOTION

• PRODUCT

• PLACE