3.04 Sell Away Quiz

Juanita has spent a great deal of time practicing and perfecting her sales presentation. What aspect of selling does this illustrate?

• It should enhance future business opportunities.

• It is planned communication.

• It is personalized communication.

• It takes place to influence purchase decisions.

Michael is interacting with a customer over the phone. What aspect of selling does this illustrate?

• It should enhance future business opportunities.

• It is personalized communication.

• It is planned communication.

• It takes place to influence purchase decisions.

Miko is a successful salesperson who has gained many repeat customers for her business. What aspect of selling does this illustrate?

• It should enhance future business opportunities.

• It is planned communication.

• It is personalized communication.

• It takes place to influence purchase decisions.

Which of the following is an example of a product being sold directly to the user for ultimate consumption?

• A person sells bouquets of roses on the side of the road.

• A perfume maker sells perfume to a boutique to sell to its customers.

• A grocer sells powdered sugar to a bakery for its doughnuts.

• A car dealership sells a van to a plumber for visiting customers' homes.

Which of the following is an example of a product being sold to an organization for resale?

• A retailer sells a small refrigerator to a coffee shop.

• A farmer sells produce to a restaurant.

• A potter sells pottery at a flea market.

• A wholesaler sells candy to a concession stand.

Which of the following is an example of a product being sold to an organization for use in producing other goods?

• A retailer sells office furniture to an advertising firm.

• A retailer sells a sewing machine to a professional seamstress.

• A teenager mows his neighbor's lawn for $20.

• A distributor sells hundreds of comics to a comic-book store.

Which of the following is a tangible product?

• Alterations to a shirt

• Dry cleaning

• Personal-shopping service

• A shirt

Which of the following is an intangible product?

• An allergy shot

• A yearly checkup

• A box of tissues

• A stethoscope

Which of the following is an example of a product being sold without the use of an intermediary?

• A tanning salon

• A car-rental agency

• A construction-supply distributor

• A Mary Kay cosmetics party

Two retail stores are striving to offer products for the lowest prices and best values in town. What role of selling in our economy does this illustrate?

• Promotes competition

• Adds utility

• Affects employment

• Helps customers determine needs