Lean Canvas

Lean Canvas is a ​ (a)   business plan template with ​ (b)   boxes created by Ash Maurya that helps you ​ (c)   your idea into its key ​ (d)   .

It is adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean ​ (e)   .

It takes 20 minutes to create and gets read.

• one-page
• nine
• deconstruct
• assumptions
• Startups

Customer Segment

Focuses on identifying the different types of customers that a business wants to ​ (a)   .

Segmenting customers by:

​ (b)  

interests

​ (c)  

• target
• demographics
• psychographics

Early adopters: specify the actual people who will deal with the ​ (a)   and are the​ (b)   feedback providers.

If you, as a ​ (c)   or startup founder, are going to test the product as well, feel free to put your name here.

• raw product
• first
• developer

Problem

Identify the problem that your business is trying to solve.

This directly applies to ​ (a)   because they are often at a stage where they are still trying to ​ (b)   their business idea.

The Existing Alternatives section is designed to contain your ​ (c)   that deal with the same problems. These are your rivals to compete with and ​ (d)   their clients over.

• start-ups
• validate
• competitors
• win

Revenue Stream

specify the expected​ (a)   of income.

rely on the ​ (b)   required for the client.

To achieve your product viability on the market, make sure that your pricing is more ​ (c)   than those of your competitors.

• sources
• average value
• appealing

Unique Value Proposition

a brief message to ​ (a)   customers’ attention

describe the ​ (b)   of your product and show its key difference from other ​ (c)  

The customer should ​ (d)   why he or she needs and wants it.

High-level concept: a short and ​ (e)   statement about your product

• attract
• uniqueness
• alternatives
• understand
• easy-to-grasp

Channels

to raise customer’s ​ (a)   of the product

specify communication ​ (b)   to reach out to your target clients defined in the customer segments block

Examples are emails, various sorts of advertising, blogs, ​ (c)   , broadcasting, etc.

• awareness
• media
• content marketing

Key Metrics

define key ​ (a)   metrics to ​ (b)   the ​ (c)   of your business.

• tracking
• measure
• progress

Cost structure

include ​ (a)   for office rent, hardware, ​ (b)   , market research, etc.

​ (c)   your time window to a particular ​ (d)   like a product release or the first dozen customers

Once the box is filled in, you get answers to such ​ (e)   as “how many sales are required to pay off the investments?”, “where is the breakeven point?”, and others related to a winning outcome.

• costs
• recruitment
• narrow
• milestone
• questions

Unfair Advantage

a ​ (a)   thing about your idea that your competitors are ​ (b)   to copy or obtain in any possible way

include a ​ (c)   , exclusive ​ (d)   to some data, personal ​ (e)   , community, and other extra power.

It’s not necessary to seek out your competitive advantage right now

• special
• not able
• good reputation
• access
• authority