
BTEC Tech Component three Markets and segmentation
Authored by Sarah-Jane Pattison
Social Studies
10th Grade
Used 7+ times

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11 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the types of market that an enterprise targets?
B2C and B2G
B2B and C2C
B2B and B2C
B2C and C2C
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a demographic factor used for segmenting the market?
Social class
Geographic location
Spending behavior
Loyalty status
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does geographic segmentation focus on?
Income
Location
Race
Age
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which factor is considered in psychographic segmentation?
Family size
Attitudes
Consumption
Education level
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does behavioral segmentation take into account?
Desired benefits
Ethnicity
Gender
Religion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of demographic segmentation?
Consumer's lifestyle
Consumer's age and gender
Consumer's buying behavior
Consumer's location
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not a type of market segmentation?
Psychographic segmentation
Behavioral segmentation
Geographic segmentation
Product segmentation
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