BTEC Tech Component three Markets and segmentation

What are the types of market that an enterprise targets?

• B2C and B2G

• B2B and C2C

• B2B and B2C

• B2C and C2C

Which of the following is a demographic factor used for segmenting the market?

• Social class

• Geographic location

• Spending behavior

• Loyalty status

What does geographic segmentation focus on?

• Income

• Location

• Race

• Age

Which factor is considered in psychographic segmentation?

• Family size

• Attitudes

• Consumption

• Education level

What does behavioral segmentation take into account?

• Desired benefits

• Ethnicity

• Gender

• Religion

What is the primary focus of demographic segmentation?

• Consumer's lifestyle

• Consumer's age and gender

• Consumer's buying behavior

• Consumer's location

Which of the following is not a type of market segmentation?

• Psychographic segmentation

• Behavioral segmentation

• Geographic segmentation

• Product segmentation

What does B2B market target?

• Business to Consumers

• Business to Business

• Consumers to Consumers

• Business to Government

What does B2C market target?

• Business to Consumers

• Business to Business

• Consumers to Consumers

• Business to Government

What is the main purpose of market segmentation?

• To increase sales

• To understand customer needs

• To reduce competition

• To increase product range