BTEC Tech Component three Markets and segmentation

BTEC Tech Component three Markets and segmentation

10th Grade

11 Qs

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BTEC Tech Component three Markets and segmentation

BTEC Tech Component three Markets and segmentation

Assessment

Quiz

Social Studies

10th Grade

Practice Problem

Easy

Created by

Sarah-Jane Pattison

Used 7+ times

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11 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the types of market that an enterprise targets?

B2C and B2G

B2B and C2C

B2B and B2C

B2C and C2C

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a demographic factor used for segmenting the market?

Social class

Geographic location

Spending behavior

Loyalty status

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does geographic segmentation focus on?

Income

Location

Race

Age

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor is considered in psychographic segmentation?

Family size

Attitudes

Consumption

Education level

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does behavioral segmentation take into account?

Desired benefits

Ethnicity

Gender

Religion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of demographic segmentation?

Consumer's lifestyle

Consumer's age and gender

Consumer's buying behavior

Consumer's location

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a type of market segmentation?

Psychographic segmentation

Behavioral segmentation

Geographic segmentation

Product segmentation

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