Marketing Mix

What is meant by a product benefit?

• What the product does

• How the product is purchased

• How the product impacts the customer

• How to use the product

The fill in the blank is what makes a product stand out from competitors

• Position

• USP

• Price

• Colour

Define a premium position

• Undercutting the prices of competitors

• Introducing a product with a lower price and increasing it over time

• Having high prices whilst demand for the product is high. The price decreases as the demand lowers

• Keeping high prices to maintain a high position within a market

What is a product feature?

• How the the product impacts the customer

• What the product does

• How to use the product

• Where the product is sold

What does 'Place' refer to in the 7Ps?

• How and where the customers are able to purchase a product

• Where the customer takes the product after a purchase

• Where the customer uses a product

What does 'Place' refer to in the 7Ps?

• How and where the customers are able to purchase a product

• Where the customer takes the product after a purchase

• Where the customer uses a product

What is a corporate identity?

• An end goal for an organisation

• The selling point of a product

• A strategy used used to determine marketing activities within a firm

• The way in which a firm/organisation presents itself to the public

Which of these is not a form of promotion?

• Positioning

• Social Media

• Branding

• Special Offers

Which stage of the customer journey involves the customer comparing the brands and offerings

• Awareness

• Decision

• Consideration

• Loyalty