
Marketing Mix
Quiz
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Practice Problem
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Easy
Joseph Blakeley
Used 1+ times
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9 questions
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1.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
What is meant by a product benefit?
What the product does
How the product is purchased
How the product impacts the customer
How to use the product
2.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
The fill in the blank is what makes a product stand out from competitors
Position
USP
Price
Colour
3.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Define a premium position
Undercutting the prices of competitors
Introducing a product with a lower price and increasing it over time
Having high prices whilst demand for the product is high. The price decreases as the demand lowers
Keeping high prices to maintain a high position within a market
4.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
What is a product feature?
How the the product impacts the customer
What the product does
How to use the product
Where the product is sold
5.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
What does 'Place' refer to in the 7Ps?
How and where the customers are able to purchase a product
Where the customer takes the product after a purchase
Where the customer uses a product
6.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
What does 'Place' refer to in the 7Ps?
How and where the customers are able to purchase a product
Where the customer takes the product after a purchase
Where the customer uses a product
7.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
What is a corporate identity?
An end goal for an organisation
The selling point of a product
A strategy used used to determine marketing activities within a firm
The way in which a firm/organisation presents itself to the public
8.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Which of these is not a form of promotion?
Positioning
Social Media
Branding
Special Offers
9.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Which stage of the customer journey involves the customer comparing the brands and offerings
Awareness
Decision
Consideration
Loyalty
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