4A Advertising Quiz

What is the main aim of advertising?

• To inform people about the product

• To entertain people

• To educate people about the product

• To persuade people to buy or use a product

What are the four things that advertising is always trying to do?

• Inform us about the weather, Sell us a car, Make us laugh, Teach us a new language

• Tell us something we need to know, Persuade us to buy a product, Persuade us to change our behavior, Present a point of view

What is the purpose of an advert?

• To educate people about the product

• To sell to people

• To inform people about the product

• To entertain people

Ads use feelings to make us think we really need their product in our lives.

• True

• False

Adverts use sometimes catchy music or jingles to make a product or brand look exciting and attractive?

• True

• False

Who decides what message to send through advertising?

• Government officials

• Teachers

• Consumers

• The people who make media

What are some techniques used in advertising to influence emotions?

• Avoiding catchy jingles and slogans

• Displaying logos and brand names

• Excluding celebrities from advertisements

• Using black and white colors

What is a celebrity ambassador?

• A cartoon character who endorses a product

• A regular person who endorses a product

• A famous person who endorses a product

• A fictional character who endorses a product

What are some general guidelines that advertising must follow?

• Adverts should upset children feelings

• Adverts should promote an unhealthy diet or lifestyle

• Adverts should exaggerate, mislead or deceive

• Adverts should always be clear and truthful

What is an advertisement?

• A form of entertainment

• A persuasive and informative promotional activity

• A type of news reporting

• A scientific experiment