IMC midterms

What is the primary purpose of Integrated Marketing Communications (IMC)?

• Generating sales

• Building brand awareness

• Conducting market research

• Internal communications

Which of the following is a component of IMC that involves creating paid promotional messages in various media channels?

• Public Relations

• Sales Promotion

• Direct Marketing

• Advertising

What is the primary focus of a SWOT analysis?

• Identifying target markets

• Analyzing the external environment

• Evaluating internal strengths and weaknesses

• Developing pricing strategies

In the context of IMC, what is 'Sales Promotion'?

• Building relationships with the public

• Short-term incentives to stimulate sales

• Creating one-on-one communication with customers

• Online advertising and social media marketing

Personal Selling in IMC involves:

• Paid promotional messages

• Face-to-face communication with customers

• Short-term incentives

• Building brand awareness

6. Define Integrated Marketing Communications (IMC) and explain why it is important in the field of marketing.

6. Choose a product or service and conduct a simple SWOT analysis. Provide one strength, one weakness, one opportunity, and one threat for the chosen product or service.

Scenario: XYZ Electronics, a company specializing in consumer electronics, is planning to launch a new smartphone in the Philippine market. The company aims to position the smartphone as a high-end device targeting tech-savvy consumers.

9. Identify three key elements of the IMC plan that XYZ Electronics should consider for the smartphone launch. Provide a brief explanation for each element.

10. Suggest a promotional strategy (e.g., advertising, sales promotion, PR) that XYZ Electronics could use to create awareness and interest in the new smartphone. Justify your choice.