Marketing and Promotion Midterm

Marketing and Promotion Midterm

12th Grade

10 Qs

quiz-placeholder

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Marketing and Promotion Midterm

Marketing and Promotion Midterm

Assessment

Quiz

Journalism

12th Grade

Easy

Created by

ANGELIQUE MANALAD

Used 2+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 2 pts

What is the primary goal of corporate communication in the context of broadcasting and media?

Maximizing shareholder profits

Engaging with the audience

Internal cost reduction

Regulatory compliance

2.

MULTIPLE CHOICE QUESTION

45 sec • 2 pts

The concept of corporate imaging and positioning is most closely related to:

Employee relations

Audience targeting

Government regulations

Technology adoption

3.

MULTIPLE CHOICE QUESTION

45 sec • 2 pts

Which of the following is a component of the marketing mix for a broadcast program?

Political factors

Programming content

Patent registration

Public relations

4.

OPEN ENDED QUESTION

5 mins • 5 pts

In stakeholder management, the power-interest matrix helps in:

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

5 mins • 5 pts

What role does corporate culture play in broadcasting and media organizations?

Evaluate responses using AI:

OFF

6.

OPEN ENDED QUESTION

5 mins • 5 pts

Explain the marketing mix and how it can be applied to promote a specific broadcast program.

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OFF

7.

OPEN ENDED QUESTION

5 mins • 5 pts

Identify an element of corporate communication in the context of broadcasting and discuss its importance

Evaluate responses using AI:

OFF

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