Gillette PCD

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What division was Bill Ryan the president of in 1986?

• A) Safety Razor Division
• B) Paper Mate Division
• C) Personal Care Division
• D) Gillette North America

In 1985, what percentage of Gillette's sales came from U.S. operations?

• A) 35%
• B) 42%
• C) 50%
• D) 58%

Who did Bill Ryan report to within the Gillette Company

• A) Bob Forman
• B) Derwyn Phillips
• C) Joseph Turley
• D) King C. Gillette

Which division was responsible for toiletries and cosmetics within Gillette

• A) Safety Razor Division
• B) Paper Mate Division
• C) Personal Care Division
• D) None of the above

What were the four factors that Bill Ryan considered when judging the quality of a marketing plan?

• A) Consistency, investment sense, component sense, innovation
• B) Strategy, innovation, profit, competition
• C) Objectives, investment, creativity, competition
• D) Growth, profit, innovation, consistency

When were brand fact books written?

• A) January
• B) April
• C) May, June, and July
• D) November

What was the key goal during the marketing plan stage ?

• A) Develop an accurate forecast
• B) Secure funding from top management
• C) Compete with other brands
• D) Negotiate with sales for higher quotas

What was the purpose of the Monthly Sales Forecast?

• A) Analyze profit contribution
• B) Evaluate promotion cycles
• C) Track factory sales
• D) Show actual results and estimates by month