Promotion Quiz

What is promotion?

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Anika is launching a new product line for her company. What is the primary goal of her promotion strategy?

• Educating potential customers

• Increasing customer usage

• Building a fan base

• Increase sales

Benjamin is starting a new business and wants to create a marketing strategy. What are the elements of the promotional mix that he should consider? (Mark all that apply)

• Selling

• Advertising

• Public Relations

• Sales Promotions

• Direct Marketing

What is product placement?

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What is an example of product placement? (be specific)

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Aiden, James, and Zoe are planning to open a retail store. They are discussing about visual merchandising. According to them, visual merchandising is...

• the process of creating three-dimensional displays to promote products in their store

• the ability to see a product in their store

• when they create appealing merchandise for their store

• promoting their product online

Elijah is planning a marketing campaign for his new product. He is trying to estimate the number of people in his target market who are expected to see his advertisement on social media. Is this concept known as 'Reach'?

• True

• False

Elijah is running a campaign and he wants to measure the number of times Nora and James have been exposed to his campaign message. T OR F: This measure is known as Frequency.

• True

• False

Abigail, Michael, and Sophia seeing Walmart's holiday ad is an example of

• Digital Marketing

• Reach

• Selling

• Frequency

Ava is studying for her marketing exam and is trying to identify which of the following is NOT a form of digital marketing. Can you help her out?

• Pop-up Ad

• Text-Message

• Newspaper Ad

• Radio Commercial