Advertising Quiz

Use phrases with appealing suggestions or generalizations but may not tell you many specifics

• Scientific Evidence

• Glittering Generalities

• Bandwagon

• Special Offer

Use success stories from customers or celebrity endorsements to persuade you to buy it.

• Testimonials

• Plain Folks

• Bandwagon

• Glittering Generalities

Use scientific evidence, or the insinuation of science, to show the product’s effectiveness.

• Bandwagon

• Special Offer

• Testimonials

• Scientific Evidence

Try to get you to do or buy something because others are doing it.

• Special Offer

• Bandwagon

• Testimonials

• Plain Folks

Try to get you to do or buy something because others are doing it.

• Plain Folks

• Testimonials

• Glittering Generalities

• Bandwagon

offers free gifts, discounts, or coupons to lure in the buyer

• Scientific Evidence

• Bandwagon

• Testimonials

• Special Offer

Imply that the product is trustworthy because it is for a normal, everyday person.

• Plain Folks

• Bandwagon

• Glittering Generalities

• Testimonials

________ means working your body harder than usual in order to improve how it functions.

___________ refers to an exercise, activity, or workout that targets your specific training needs

______ suggests including a variety of activities in your workouts to avoid boredom and overuse injuries.