Mass customisation

Mass customization is

• Combines job production with mass production to customize products to suit individuals
• Used when a continuous conversion of inputs results in a continuous finished product.  Inputs may include heat, time, pressure
• Producing a one-off item specifically designed for the customer
• Products are made in separate groups with each group going through the complete process together

Examples of mass customization

• computers and automobile assembly
• soda and pencils
• Wedding cakes and curtains

• cinnamon rolls

Advantage of mass customization

• Greater protection from market changes, involves creative new tasks that provide challenge to workers and leads to improved worker motivation.

• capable of producing large quantities with a process that is normally automated. Ideal for products that have to be a consistent quality and set pattern.

• lowers production costs, improves profit and leads to customer loyalty.

• it is cheap to set up, involves creative new tasks that provide challenge to workers and leads to improved worker motivation.

Disadvantage of mass customization

• high level of “work-in-progress” for

  each stage of production, the work may be boring and demotivating for workers, if batches are small unit costs may be high, cleaning may need to be completed between batches

• enables economy of scale if batches are large enough, batches can be matched to demand, batch design can be changed

• limited opportunity to make different versions of product; expensive and disruptive if the production process has to be stopped

• high setup costs and equipment costs

This is the use of flexible computer-aided manufacturing systems to mass-produce products that are custom designed for the individual customer

• mass customization

• job-lot customization

• production

Which of the following is an example of custom production?

• a birthday cake with decorations you choose

• cellphones

• t-shirts for the Summer Olympics

• A sleeping bag that fits your size.

Which of the following is an example of mass customization?

• bridge construction

• the Nike website that lets you customize your own sneakers

• custom made skateboards

What is an example of adaptive customisation

• A generic email template that does not change based on recipient's preferences.

• A recipe book with ingredients amounts and cooking times.

• Different types of foods in different countries of the world.

• A personalised fitness app that adjusts workout plans based on the user's progress and feedback.

What are some difficulties with mass customisation?

• Variability in customer preferences, increased complexity in production, and higher costs are some difficulties with mass customization.
• Decreased complexity in production, increased complexity in production

• Lower costs and higher costs are some difficulties with mass customization.

• Uniformity in customer preferences, higher costs are some difficulties with mass customization and Variability in customer preferences

What is the difference between flexibility and mass customisation?

• Flexibility allows for changes and adaptations in products, while mass customization focuses on producing customized products at scale.

• Flexibility is only applicable to small-scale production, while mass customization is for large-scale production.
• Flexibility is about changes/adaptations to the way things are done, while mass customization focuses on adapting product to customer needs.

• Flexibility allows for changes and adaptations, while mass customization focuses on producing standardized products.