Promotion Quiz

Promotion is...

• Nike and Apple

• Where customers go to purchase goods

• a message businesses sends to customers to influence purchases

• a message businesses sends to customers to discourage them from buying their products

Put the Communication Process in the correct order.

• Receiving takes place when receivers/target audience take in communication by reading, hearing, or seeing the message

• Transmitting occurs when information the message is sent to the receiver/customer

• Decoding occurs when customers make sense of what they read/watched and decide an action based on their understanding

• Encoding takes place when a sender puts information into a format to be transmitted

Which is an example of Product Advertising?

• Just Do It Poster

• Apple think Different Ad

• Jordan 1 Shoe Poster

• New Balance Poster

An example of Institutional Advertising would be...

• Apples Think Different posters

• Converse Chuck Taylor commercial

• Nike Dunks Release Poster

• A trailer for Dead Pool 3

Which would NOT be part of Marvel's Promotional Mix for promoting Dead Pool 3?

• Accounting for ticket sales

• Playing the trailer during the Super Bowl

• Marvel sending sales reps to meet with movie theater executives to have the movie shown in their theaters

• Marvel holding a Public Relations event announcing the release date for Dead Pool 3 and The Young Avengers

Match each example to the type of promotion that best fits

• Public Relations

• Apple paying influencers to post about new iPhone

• Direct Marketing

• Pepsi running a commercial during the super bowl

• Advertising

• Nike sending emails to customers announcing shoe release

• Personal Selling

• CEO of Yum Brand issuing a press release following a Taco Bell scandal

• Digital Marketing

• Car salesmen working with customers

Which of the following is the best example of a point of purchase sales promotion?

• Target placing drinks and candy next to the cash registers

• Target encouraging customers to sign up for their TargetCircle program

• Costco giving out samples of taquitos

• Netflix paying Kellogg's to use Eggos in Stanger Things

Which of the following is the best example of a Loyalty Program sales promotion?

• Target placing drinks and candy next to the cash registers

• Target encouraging customers to sign up for their TargetCircle program

• Costco giving out samples of taquitos

• Netflix paying Kellogg's to use Eggos in Stanger Things

Which of the following is the best example of a Product Placement sales promotion?

• Target placing drinks and candy next to the cash registers

• Target encouraging customers to sign up for their TargetCircle program

• Costco giving out samples of taquitos

• Netflix paying Kellogg's to use Eggos in Stanger Things

Which of the following is the best example of a Samples sales promotion?

• Target placing drinks and candy next to the cash registers

• Target encouraging customers to sign up for their TargetCircle program

• Costco giving out free 1/3 of a taquito

• Netflix paying Kellogg's to use Eggos in Stanger Things