Typography Two Review

The purpose of paragraph Styles are

• To provide consistency throughout a document

• For InDesign to use a reference for automation

• To aid in global changes

• All of the above

To establish strong visual hierarchy in a design...

• Use one size of all the page elements

• Use size, weight and colour organizing an order or importance.

• Randomize the variation of page elements

What is Tracking?

• The adjustment of space between specific pairs of characters

• The adjustment of space between all characters

• The adjustment of space between lines

• The amount of space to create an indent

Typography is ...

• a type of font

• binary code

• a bunch of buttons on a keyboard

• an art form

Elements of Good Typography

• Consistency

• Hierarchy

• Alignment

• All of them!

What is Kerning

• The adjustment of space between specific pairs of characters

• The adjustment of space between lines

• The adjustment of space between all characters

• The amount of space to create an indent

What is a baseline grid?

• measures the margins of my format

• measures the type safe area

• aligns type to a leading pt value

• creates modules on your format

What does the term Leading refer to?

• The space between words.

• The measurement of type from baseline to baseline.

• The size of type

• The weight of type

What are 'Rivers' in terms of typography?

• Lines that go through words

• Wet, splashy and fishy

• Open space that flows through paragraphs

• Kayakers playground

How many points in a pica?

• 10

• 12

• 6

• 5