Planet Starbucks Case

Who are the founders of Starbucks? Select all that apply

• Jerry Baldwin

• Zev Siegl

• Howard Schultz

• Gordon Bowker

In short, what is Starbucks's mission statement?

• To sell the best coffee in the world

• To dominate the global coffee market
• To provide affordable coffee to everyone
• To inspire and nurture the human spirit

What are Starbucks's corporate social responsibility initiatives?

• Community Engagement

• Environmental Sustainability

• Fair Labor Practices

• Technological Advancements

Answer explanation

All except for Technological Advancements, that is an external contributor to growth for Starbucks!

Where was the first expansion location by Starbucks?

• Japan

• Canada

• Australia

• France

What is their final part in the strategic dimension expansion process?

• A training course

• Finding a location

• Implementation

• Employee background checks

Where were the first stores in Europe?

• Switzerland

• Austria

• Germany

• Greece

Answer explanation

Switzerland and Austria were expanded in 2001, while Germany and Greece were in 2002

In 2002, how much did Starbucks profit off of $3.29 Billion in sales?

• $219 million

• $215 million

• $719 million

• $315 million

Over 50% of the population in Vietnam is under the age of _________, this young and entrepreneurial population is driving innovation and consumption trends, making them receptive to Western brands and experiences like Starbucks.

How many Starbucks logos were on the title slide?

• 3

• 4

• 5

• 6

In the photo "diversified portfolio poised for growth", which had the most stores located in their region?

• Australia

• Japan

• New Zealand

• Mainland China