Promotion-AIDA MODEL

According to the AIDA model, what is the first stage in the consumer's purchase decision process?

• Satisfaction

• Attention

• Action

• Desire

What is the second stage in the AIDA model?

• Decision

• Retention

• Awareness

• Interest

What is the main goal of the 'interest' stage in the AIDA model?

• To communicate the benefits of the product

• To create a want in the customer's mind

• To make the customer aware of the product

• To close the deal

What is the purpose of the 'desire' stage in the AIDA model?

• To demonstrate the advantages of the product versus others

• To foster customer satisfaction

• To get the customer's attention

• To inform the customer about the product

What is the final stage in the AIDA model?

• Action

• Interest

• Attention

• Desire